Stay up to date on best practices and the latest news from the world of professional translations!
Content developed to be published on your website is probably created with a SEO view. This means that it is based on search terms and keywords that are relevant to your business, it is drafted with specific measures and is part of a carefully planned......
Like every sector, the translation world is influenced by trends that strongly characterize some time periods. 2020 has proven to be a very important year in the digital development of many companies, in part due to the COVID-19 pandemic. The logical consequence has been the......
Digital communication can’t exist without video. Successful companies use many resources and great effort to produce high quality multimedia content. Since creating this material is sometimes a significant investment, it makes sense that it should be seen and admired by the highest number of people.......
Machine Translation offers significant advantages in the localization of content. Over time, it has evolved to the point of being able to manage complex texts efficiently! Nevertheless, like any tool, it is ideal for some applications and less efficient for others. How can you decide......
The “new normal” seems made up of virtual events. In some ways, it’s a necessity due to the COVID-19 situation, but it’s also true that many sectors have been characterized by this type of conference for some time. If, on one hand, virtual events give......
Translation is usually thought of as a necessary action when you want to widen the reach of your content rather than a strategic activity. In reality, the localization of a website or marketing campaign must be considered as part of a broader effort. A company......
Translation work has become easier over the years. Technological innovations like TMS help localization professionals to adapt the content faster while decreasing errors at the same time. Nevertheless, proofreading remains a fundamental step in guaranteeing the quality of a translation. The importance of reviewing adapted......
Search Engine Optimization is a hot topic in the web marketing world. It’s unquestionable usefulness and the constant changes that it undergoes due to the evolution of the search engines drives communications specialists to continuously refine their strategies. The content of your website was probably......
In our blog, we have often talked about the complexity of translation projects. The localization of content requires translators, proofreaders and the continuous exchange of documents and information. This is why we consider the presence of a project manager necessary to coordinate the translation projects......
In a previous article, we talked about why you should use a translation agency. Your content has been created with care, and it takes just as much care to make it as effective in another language. Considering that this sector is full of agencies and......
Capturing the interest of users and converting them into clients is a complex process that requires the integration of various activities. It requires advertisements, videos, images, landing pages, automated emails and much more! The necessary content is attentively created to maximize the effectiveness of the......
Translating your online store is a great way to acquire new clients. You have the opportunity to access a potentially infinite market: users from every part of the world with characteristics, tastes and interests that your product catalog is able to satisfy. What do you......
The first step towards the international expansion of your company is the translation of your website. Not having your site translated at least into English means excluding the possibility that a foreign client may take an interest in your services. This is the only digital......
Companies that operate in multiple markets need to translate a large quantity of content. This material varies from advertising campaign texts to the technical documentation that accompanies products or services sold. And the approach to the translation varies according to the type of content! We’ve......
Technology has made great leaps forward since the times when Google Translator made us laugh with its errors. Today, Machine Translation systems offer precision in the management of content that closely approaches the typical quality of a professional translator. These instruments have some advantages that......
In working in the world of professional translations for many years, we have often had occasion to compare ourselves to freelancers, other agencies and aspiring translators. In reality, we continuously examine professionals in this sector to widen our network of collaborators and choose those best......
When you develop software or an application, you dedicate a significant amount of time to the testing phase. The goal is to verify that everything works perfectly and that there are no technical problems that may ruin the User Experience. When it comes to translating......
When you want to access new markets or export your business abroad, one of the first things to think of is the translation of your content. In reality, you might need a different service. You’ve probably heard the term “localization” mentioned. Now you’ll discover what......
More people than ever publish content online. And this content, in the case of companies operating in international markets, needs to be translated into various languages. While in some cases it involves making the information of an institutional website available in different languages, in other......
Every sector has a specific language: technical terms, colloquial phrases and nomenclature that are commonly used by those in certain fields. Companies tend to adopt this vocabulary and coin their own definitions or specific names for their products. When you translate your content, you have......
The task of translating company content into one or more languages is a potentially very complex process. To simplify the work, translation agencies rely on professional experts all of the technological instruments available. In this article, we’ll talk about what a Translation Management System (TMS)......
If you’re thinking of translating your website or your communications into another language, the price is one the aspects that interests you most. This type of project can be more or less elaborate, require particular techniques and even numerous steps of revision. This article talks......
The translation of your website is the first step in approaching international markets. You have the chance to show your products and services to a wider audience, in the language that they understand best! But which languages should you translate your website into? Are there......
All content pertaining to your company must be designed with the maximum care. Website texts, social media posts, newsletters: the image of your business depends largely on how you communicate. As long of the material is created in the language that you speak, it’s easy......
Content is a very important asset for any business. From websites to social networks and brochures, the text communicates the message that can win the trust of potential clients. We’re sure that you have taken care of every detail of this aspect of your communication.......